Digital Marketing in Practice

This course teaches you to the fundamental ideas and goals of digital marketing. It will allow you to create clear and practical business objectives for a digital marketing plan, as well as acquire audience and industry information. Throughout, online resources and reference materials are highlighted, allowing delegates to depart with strong hands-on knowledge that they can immediately use upon their return to the workplace.

This programme is perfect whether you are a company owner or a total beginner seeking to start a career in internet marketing.

Who is it for?

  • FMCG to motor vehicles, medical consultation to education and every other commodity is digitally marketed.
  • You may be not a marketer, but still, you need to understand the science behind it to survive in the corporate world.
  • This programme is practical for anyone involved with the hands-on management of digital channels, over-arching digital strategy, or decision-making about a digital strategy.
Study Mode Start Date Certificate Learning Hours Price
Campus 7th June 2021 Digital Marketing in Practice 35 Hours £1.200
Online Flexible Digital Marketing in Practice 35 Hours/Flexible £850

Programme Structure

Introduction to Digital Marketing

Over half of the world’s populations now use the internet; and over a third use social media. This with the increasing influence of globalisation, we can see why it is becoming increasing important to be on and advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. This will continue to change and we will equip you with the necessary skills to adapt to this ever changing aspect of marketing.

Pay-per-click Marketing PPC

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Here we will find the way to make your PPC ads more compelling and focus on the key elements of how you can use it effectively.

Content Marketing 

Content marketing is the general term used to describe any kind of textual, graphic, video, or interactive element on a website that is used to sell a product or service. In this module you will understand how creating relevant and valuable content that is distributed to engage your target audience you can really build interest and why it is important.

Search Engine Organisation 

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic we will look at how we can optimise your ranking of website on search engines and get more traffic from an improved position.

Social Media Marketing 

Social media is an incredibly useful and fast way to increase your: brand awareness; inbound traffic; and have an improved search engine rank. However, carefully this must be planned if you wish to achieve the high level of engagement you are looking for. This part of the programme will show you how to develop your Social Media Marketing Plan and implement it successfully.

Google Analytics 

Google Analytics is probably the most effective tool you can use for website traffic progression. Here we can teach you how to use the raw data gained from the analytics and see how people are using your website and what they is attracting their attention.

Email Marketing 

We will teach you how to make an email marketing campaign that will get through spam filters and give a human and personal touch to your messages. Email marketing can be one of the most effective ways to contact relevant potential clients or customers and we will show you how this can be done the right way.

Affiliate Marketing 

Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. We will show you how you the process works and how you can increase your sales using this technique and choosing the right people connect with.

Mobile Marketing 

Mobile marketing is marketing on a mobile device such as a smart phone. This can help you providing more personalised services when promoting your goods or service with more time and location sensitive information.

Drop Shipping 

Drop Shipping is a model where you buy products individually from a wholesaler and ship them directly to your customer, that way you ave full control over the offers available to you and you own all the customer data you need. This way you don’t have to store inventory or ship the products you offer and just receive the orders.

Digital Marketing Strategies and Plan 

Here we will teach you the best way for you to approach your target market and understand how to measure your results whilst knowing how to set your priorities. Implement guidelines to reach these goals and ensure your workforce stay focused whilst doing so.

Learning Outcomes

  • Analyse the confluence of marketing, operations, and human resources in real-time delivery
  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked
  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics
  • Comprehend the importance of conversion and working with digital relationship marketing
  • Analyse cross-cultural and ethical issues in globalised digital markets
  • Apply new ideas, methods, and ways of thinking

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