Strategy Road Map

With the right strategy, you will never feel lost

This program aims to provide students with a conceptual and thorough grasp of strategy road map construction by utilizing fundamental modern techniques to generate appropriate suggestions for corporate advancement.

Who is it for?

The course is suitable for:

  • Strategic planners
  • Product managers
  • Technical managers
  • Consultants
Study Mode Start Date Certification Learning Hours Price
Campus 21th July 2021 Strategy Road Maps 21 Hours £720
Online Flexible Strategy Road Maps 21 Hours £510

Programme Structure

Product Strategy Foundations

The elements of an effective product strategy and the Product Vision Board Value proposition, market segmentation, and product differentiation Business strategy and product strategy ownership

Product Discovery & Strategy Validation 

  • Product discovery and development
  • Strategy validation and market research techniques
  • Pivot, persevere, and minimum viable products (MVPs)

Product Life Cycle & Product Strategy 

Lifecycle objectives and strategic options Key performance indicators (KPIs) and product scorecard Collaborative strategy reviews and updates.

Agile Product Roadmaps

Benefits and common mistakes of product roadmaps The product roadmap, the product backlog, and the release plan Goal-oriented product roadmaps and the GO roadmap template Selecting the right contents and choosing the right level of detail.

Roadmap Planning & Roadmap Preview

Balancing goals, dates, and cost Product roadmap reviews and updates Collaborative roadmapping workshops.

Product Portfolio Management

Product portfolio strategy Software platforms Portfolio roadmaps Balanced product portfolios.

Learning Outcomes of Strategy Road Maps

  • Road mapping can help organisations to align technology and commercial perspectives.
  • Approaches for implementing road mapping at the innovation, business and sector levels.
  • Multifunctional workshop methods for implementing road mapping.
  • The application of road mapping as a platform for management toolkits.
  • Applying visual design principles to support the communication of strategy.
  • Reflect to gain learning insights upon individual performance and that of others in a project team tasked with the module assessment.
  • Critique and synthesise contemporary evidence for Strategy Map based design & implementation methodologies.
  • Apply Strategy Map based methodologies to resolve contextual challenges, through critical analysis, to meet stakeholder value expectations
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